Fall Items on Clearance Already?

I was in Rite-Aid yesterday picking up a prescription for my husband, just browsing the aisles (to pick up things I likely really didn't need) and they already have their Autumn stuff half off! What's that about? It's too soon to put Autumn decor on sale (in my opinion anyway).

They had this really cute rooster that I stopped to look at. I'm not sure why since it's not in my decor but it was cute. If I had rooster pictures or rooster dinnerware, it'd look cute in my dining room. Since I don't have either, I could stick it on my deck and pretend we have roosters like some of the neighbors. Except ours would be quieter!